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Who’s Leading Gartner’s CCaaS Magic Quadrant 2019?

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This is a great resource when navigating the CCaaS industry.  Livtech has deep relationships with every one of these providers and can match up your company’s needs with one of them.

CCaaS or Contact Centre as a Service solutions are some of the most valuable offerings in the communications market today.

Through cloud-based flexible deployments, companies can access the scalable and versatile functionality that they need for their contact centres, without the headache of having to constantly install and provision new technology.

According to Gartner’s latest 2019 report, contact centre as a service is set to be the preferred adoption strategy for 50% of contact centres by 2022.

As CCaaS solutions grow increasingly popular around the world, business leaders and buyers turn to lists like the Gartner Magic Quadrant for help determining which vendors can best support their individual needs.

Important Changes to the Gartner CCaaS MQ

Before we look at some of the market leaders, challengers, visionaries and niche players from this year’s CCaaS Magic Quadrant, it’s worth noting that Gartner has made a few changes to the way it measures CCaaS performance.

For instance, this year, Gartner only included multitenant vendors in their selection, in which all users shared a single software instance. Multi-instance solutions are no longer being included in the report. Additionally, Gartner has also decided to start including only technology providers that sell solutions based on their own intellectual property.

That means that you won’t see any providers on the MQ that provide CCaaS through another company’s core routing platform. This will still be the case if the provider adds extra functionality to a core platform using its own IP (Intellectual Property).

The Top Performers in North America

Now we come to the Gartner Magic Quadrant list for Northern America. There’s bound to be a number of leading CCaaS providers that you recognise from this list, including the new addition of Vonage (NewVoiceMedia), which appeared this year.

Unfortunately, the change to the requirements for the CCaaS Magic Quadrant meant that a couple of companies, including Cisco (BroadSoft) and TTEC, were dropped for 2019.

Gartner Magic Quadrant CCaaS NA 2019

Gartner Magic Quadrant CCaaS North America 2018 & 2019


As mentioned above, Leaders in the Magic Quadrant are those that earn the top spot for their completeness of vision and ability to execute. This year’s leaders for North America were:

  • NICE inContact
  • Five9
  • Talkdesk
  • Genesys

NICE inContact

Israeli-headquartered company Nice inContact appeared both on the Western Europe and Northern American Magic Quadrant lists for CCaaS this year, highlighting the company’s global reach. The business offers a wide range of CCaaS solutions via a multi-channel interaction management platform, CXone, which comes with access to a variety of other features, including WEM functionality from parent brand, NICE. Gartner commended NICE this year for its integrations with various leading tools like Salesforce and Zendesk, as well as its robust app ecosystem, supported by REST-based APIs. NICE was named a leader for the North American quadrant based on its size and ability to sell to companies from various backgrounds.


Five9 is a communications company based in California in the US. The Genius solution from Five9 is based on the company’s own cloud platform. Although Five9 has previously focused on the small and mid-sized market for contact centre, it’s increasingly gaining traction in other larger accounts. Additionally, Five9 also supports integrations with a host of CRMs, including NetSuite, Microsoft Dynamics, Zendesk, Salesforce, ServiceNow and many more. Five9’s status as a leader came from its strong market presence, and its ability to deliver solutions across a range of deployment sizes. Five9 is excellent for multichannel CCaaS


Based in California, in the US, Talkdesk is a communications company that supports midsize contact centre offerings but can also scale up or down to suit different needs. Talkdesk offers seamless integrations with many leading CRM tools, including Salesforce, ServiceNow, and Zendesk. What’s more, there are also around 20 additional CRM and help-desk integrations that can connect with Talkdesk. Thanks to APIs and SDKs, Talkdesk can integrate with other third-party systems, and Gartner listed this company as a leader this year based on it’s an innovative approach to giving customers expanded functionality in the contact centre, and its amazing customer service.


Based in Daly City in California, Genesys offers CCaaS through the PureCloud platform, initially aimed at small to midsized customers that require support for less than 250 agents. Genesys can scale to support customers with thousands of agents too. PureCloud is the only offering from Genesys that met Gartner’s requirements this year, but it was deemed healthy enough to deserve a place in the Leadership category. Gartner commends Genesys’s ability to integrate with other leading CRM tools, as well as its use of REST-based open APIs. Genesys’s status as a leader came from the breadth of its offering, and its strong market presence.


The Challengers for this year’s Magic Quadrant for CCaaS in North America were 8×8 and Serenova, two innovators that we’ve seen in the news a lot here at UC Today.


Based in San Jose, California, 8×8 provides the 8×8 Contact Centre to CCaaS customers. The solution is available either as part of the X Series offering or as a standalone solution. 8×8 dialer provides predictive outbound agent calling support, as well as UC solutions as part of the X Series strategy. 8×8 supports a variety of pre-built integrations with Microsoft Dynamics, Salesforce, NetSuite, Zendesk, ServiceNow, and Hubspot, among other companies. Additionally, 8×8 contact centre supports unique integrations via web-services-based API tools. Gartner listed 8×8 as a challenger thanks to its wide selection of offerings and ability to sell to a huge range of customers, including those that need UC support.


Based in Austin, Texas, Serenova offers CXexchange to customers of all sizes and backgrounds. The company is particularly experienced at supporting large enterprise deployments through the CXEngage service. Serenova offers pre-built integrations with Infor, Microsoft Dynamics, Zendesk, Salesforce, Sugar CRM, and more. Additionally, the company offers open API support for companies that want to create their own custom solutions. Serenova’s status as a challenger was given by Gartner based on its ability to sell to larger environments, and its growing presence in the marketplace.

Niche Players

There were a couple of niche players that made it into the Gartner Magic Quadrant list for CCaaS in North America this years. While these businesses couldn’t reach the status of leader or challenger yet, they were strong enough to deserve recognition from Gartner. The two entrants were:

  • Evolve IP
  • Aspect Software

Evolve IP

Based out of Wayne in Pennsylvania, Evolve IP offers access to easy CCaaS functionality through the Evolve Contact Suite. This solution often comes bundled with the Evolve IP UCaaS and data centre services. What’s more, Evolve IP sells primarily to small and midsized contact centres, but it can also offer support to more substantial businesses too. Evolve IP earned its status as a niche player with the Gartner Quadrant this year based on its focus on selling to a broad installed base. However, Gartner noted that its market presence is somewhat limited.

Aspect Software

Based out of Massachusetts in the US, Aspect Software offers CCaaS through the Aspect multitenant platform. Built with refactored components from a previous on-premise solution, the Aspect Via CCaaS offering comes with support for multichannel customer interaction, and support for inbuilt integrations with Salesforce and Microsoft Dynamics. Aspect also supports custom integrations with CRM systems and various third-party vendors through API tools. Aspect was named a niche player this year based on its relatively small market presence compared to other competitors in the list this year.


Finally, we come to the Visionaries for this year’s North American Magic Quadrant in CCaaS. These visionaries might not be as big as some of their competitors, but that doesn’t mean that they don’t have an excellent depth of vision to bring to the market. This year’s only visionary for North America was Vonage, a company that also appeared in the West European CCaaS Magic Quadrant.

Vonage (NewVoiceMedia)

Based in New Jersey, in the US, but with a presence in the UK thanks to the purchase of NewVoiceMedia, Vonage has a powerful reach in the CCaaS market. The company offers the NVM Platform solution for CCaaS, which is operated from data centres worldwide, including in the US. Like many competitors in the MQ this year, Vonage provides integrations with Salesforce, ServiceNow, Zendesk, and other leading tools as standard, as well as custom integrations delivered through REST-based open APIs. Though historically, sales of NVM have been direct, the business has proliferated with a strong partnership base over the last year or so. Vonage’s status as a visionary is based on the company’s active collaboration with Salesforce CRM solutions. However, Gartner notes that Vonage has a limited market presence in North America.

What Do YOU Think About This Year’s Lists?

There have been some significant changes to the Gartner Magic Quadrant for CCaaS this year, based on an evolving set of criteria for what Gartner deems to be worthy of admission. We’ve seen the loss of some valuable brands from both the North American and West European lists, as well as the arrival of some new contenders too.

What do you think about the changes to this year’s Magic Quadrant for CCaaS? Do you agree with all of the positions for the leading companies? Let us know in the comment section or join the conversation on social media.

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